Our Services

Strategic Planning. Stakeholder Mapping. Brand Positioning. Key Messaging. Branding. Creative Development. Marketing Automation/CRM. Social Media. Websites. Compliance. Meetings/Events.

Expertise in all Areas of Marketing to get you from Strategy to Execution

Strategy

Strategic Planning
  • Go-to-market strategy (pre/launch/post)
  • Market assessments
    Competitive war games
  • Gap analysis
  • Company Vision/Mission/Values
  • Market research for discovery
  • Channel strategy
  • Cliff patent models
  • Health Economics
Stakeholder Mapping
  • Identifying key decision makers
    Identifying key influencers
  • Prioritizing market segments
  • Referral identification and insights
  • Patient pathway (Rx to usage) touch points
Brand Positioning
  • Defining key drivers of a brand
  • Rebrand vs. status quo exploration
  • Market research for messaging/claims
  • HR/Talent brand strategies
  • Employee brand culture
Key Messaging
  • Core claims identification
  • Translating data and science claims into marketing claims
  • Input into Product Monograph (PM), IFU (Information For Use), PI (Prescribing Information)
  • Messaging research validation

Tactics & Deployment

Branding
  • Naming
  • Logo development (icon/word mark)
  • Brand guidelines
  • Master creative brief creation
  • Employer/talent acquisition sub-brands
  • Branding architecture
  • Channel/partner co-branding
Creative Development
  • Print ads/advertorials
    Video
  • Booth & tradeshow graphics
  • Catalogs (digital flipbook or print)
    eDetail sales ads & leave behinds
  • Product brochures/pamphlets/post cards
  • Patient brochures
  • Digital campaigns (display/banners)
  • Search ads/retargeting
  • Talent recruitment advertising
  • Patient Communication & Education
  • Employee Communications & Campaigns
Marketing Automation/CRM
  • Lead management/campaigns/forms
  • Eblasts – mass send, scheduled drip, automatic responses
  • Virtual selling
  • CRM
  • (HubSpot/SharpSpring/Pardot/SugarMarket)
    Tracking & analytics
Social Media
  • Facebook/LinkedIn/Twitter/YouTube/Instagram
  • Lead management/paid campaigns
  • Organic posts
  • Monitoring/ engagement
  • Stories/videos/gifs
  • Home page refresh
  • Influencers
Websites
  • Corporate – B2B, B2C – (WordPress/Square Space)
  • eCommerce & shopping (Shopify/ WooCommerce)
  • Portals – Sales & marketing tools & resources
  • Open or closed portals for distributors, partners for media kits and creative art assets
  • Content Library – Videos, training, how to, manuals, catalogs
  • Global – multiple countries and languages
  • SEO/SEM
  • Campaigns: Landing pages for tradeshows, webinars, seminars
Compliance
  • Medical/regulatory/legal promotional compliance
  • FDA
  • CCPR
  • GDPR
  • PAAB/ODPD
  • HIPPA
Meetings/Events
  • Key Opinion Leader Meetings
  • Tradeshows (virtual or in-person)
  • Webinars
  • Training – Virtual or In-Person Materials
  • Corporate videos

What Our Clients Say...